Best Analytics Tools for Sales Teams in 2025

Every hour saved on repetitive tasks is an hour gained for strategy. As a sales team, you need tools that match your pace and budget. Here are our top picks from the Analytics category.

Our Top Picks

1. Plausible

A simple, lightweight, and privacy-friendly alternative to Google Analytics. It provides all the important website traff

Best for: analytics, privacy-friendly, lightweight

Website: Plausible

2. June.so

A product analytics tool built for B2B SaaS. Auto-generated reports on activation, retention, and feature usage with AI-

Best for: product analytics, b2b, saas

Website: June.so

3. Simple Analytics

A clean, simple, and privacy-friendly analytics tool. It gives you the insights you need without tracking your visitors,

Best for: analytics, privacy, simple

Website: Simple Analytics

4. Matomo

A powerful web analytics platform that gives you 100% data ownership. Available as a cloud service or self-hosted, Matom

Best for: analytics, privacy, self-hosted

Website: Matomo

5. Amplitude

A comprehensive product analytics and experimentation platform built for growth. It helps teams understand user behavior

Best for: product analytics, behavioral analytics, experimentation

Website: Amplitude

6. Microsoft Clarity

A free user behavior analytics tool that helps you understand how users are interacting with your website. With features

Best for: free, analytics, session replay

Website: Microsoft Clarity

7. Keen.io

An analytics API that allows you to collect, store, and visualize event data. It's a flexible platform for building cust

Best for: analytics api, event data, dashboards

Website: Keen.io

8. Hotjar

An all-in-one analytics and feedback tool that reveals the online behavior and voice of your users. Through features lik

Best for: heatmaps, session recording, feedback

Website: Hotjar

What Sales Teams Should Look For

As a sales team, prioritize:

• Ease of use — you can't waste time on a steep learning curve
• Value — look for generous free tiers or affordable plans
• Integration — the tool should fit your existing workflow
• Reliability — uptime and support matter when deadlines loom

FAQ

What's the best analytics tool for sales teams?

For most sales teams, Plausible is a strong starting point. However, your specific needs may vary.

Are these tools free?

Most offer free tiers or trials. Check each tool's website for current pricing details.

Conclusion

Found a tool missing from our list? Submit it to help the community.